Seventeenth Annual
PARK AVENUE
HOLIDAY OPEN HOUSE
Thursday, December 2nd, 2010
5 to 9 p.m.
The members of the Park Avenue Merchants Association invite you to join them for an evening of "The Spirit of the Holidays!"
SEE the Offerings & Entertainment
SEE the Photo Slide Show
Stroll beautiful Park Avenue and enjoy the cheerful sight of lights sparkling on buildings, tree branches, bushes, and the light poles at major intersections. This evening of free entertainment, seasonal fun, and "open house" hospitality at more than 50 Park Avenue businesses is the perfect time to visit your favorite spots along this wonderful street while making a few new discoveries.
Outdoor festivities throughout the evening from Alexander Street to Culver Road include performances of holiday music, horse-drawn wagon rides, hot roasted chestnuts, holiday characters with candy cane treats, and so much more. It's a great way to begin your holiday season!
Opening Ceremony at 5:00 PM
The magic begins with an opening ceremony in the Park Avenue Green at Barrington Street. Rochester School #23 – Concert Choir will perform. Pirate Toy Fund will be presented with a holiday donation from Park Avenue Merchants and Neighborhood Associations. Santa Claus arrives by horse-drawn wagon to help light the Christmas tree before going to his heated Candy Cane Chalet at 600 Park Avenue, compliments of The Pepsi Cola Bottling Group.
Visit Santa from 5:30 - 9:00 PM
You can visit Santa following the opening ceremony until 9:00 PM at 600 Park Avenue. Santa's Candy Cane Chalet is a warm spot for children to gather and do an Art and Craft project sponsored by WARM-101.3, Kinderiffic Park Place Day Care staff will help you make an ornament. Pick up your complimentary candy cane from Stever's Candies. $2.00 photos with Santa to Benefit Senior Video Club at Rochester School of the Arts.
Horse-drawn wagon rides
Enjoy the view while riding along Park Avenue! Purchase tickets (on the wagons) and board the wagons at the following locations:
• Board at Kirkhaven (across from 54 Park Ave.)/off at Rutgers Street
• Board at 403 Park Ave. near Rutgers Street/off at Brunswick
Board at Brunswick (Immanuel Baptist)/off at Vick Park A
Board at Vick Park A/off at Kirkhaven (across from 54 Park Avenue)
($1 per person/per half-mile ride).

Candy Cane Way
Between Barrington and Edgerton from 5:30-8:30 PM. Look for costumed characters such as: Snowman, Reindeer, Bears, Tiger etc., all along the avenue you will also finda clown and Rochester team mascots.
Hospitality Area
Santa tent has moved to 600 Park Avenue. WARM - 101.3 will provide Art and Craft projects for children. Pirate Toy Fund. Raggedy Ann with Balloons.
Santa Paws
Stop by Maxim Salon & Spa at 633 Park Avenue for a holiday snapshot with Santa Paws.

Ice Sculpture Demonstrations
Talented Rochester Institute of Technology students will turn ice into art outside Gallery r at 775 Park Avenue from 6:30-8:30 p.m.
PARKING
Park Avenue will NOT be closed to traffic during this event. Parking areas along the street will be accessible including at curbside, surface lots, and the nearby Genesee Hospital garage, Wilson Farms Plaza, Asbury First United Methodist Church (1050 East Avenue), Rochester Museum & Science Center, Bank of America, and along East Avenue (after 6:00 PM). Please pay careful attention to all posted alternate-side parking restrictions on side streets.
A SPECIAL THANKS TO OUR SPONSORS & SUPPORTERS
WARM 101.3
McCarthy Tents & Events
CMI Communications
Hale Northeastern
The Pepsi Cola Bottling Group
Wagons sponsored by the following Merchants:
Jines Restaurant
Charlie’s Frog Pond
Crego Realty
Magnolia’s Deli & Cafe
Northfield Designer Goldsmith
Park Avenue Salon & Spa
Stever’s Candies
Our Appreciation to additional partners:
City of Rochester
City Newspaper
Mountain Ash Tree Farms
The Rochester Group
Walker Web Services
A Special Thank You to our Suppliers:
Character For Kids
Chester Cab Pizza
CMI Communication
Cobb’s Hill Pizza
Crescent Moon
Edgerton Floral Company
Hale Northeastern
Heberle Stables
Jines Restaurant
Kirkhaven/Seniorfirst
McCarthy Tent & Events
Net Office – Area D
Rochester Red Wings
Stever’s Candies, Inc.
WARM – 101.3
Wilson Farms
On behalf of the Park Avenue Merchants Association:
Thank You for your patronage and support throughout the year.
The Best to You and Yours for a Safe And Happy Holiday Season!
Thank you for Coming.
Drive Safely.
Business & Leisure Connection
Event & Meeting Management

Putting the pieces together
so you don't have to!
Angela Cerame, CMP - Event Consultant
If you have any questions call (315) 524-4542
Email Angela Cerame
SEE the Offerings & Entertainment
Photo Slide Show |