Holiday Open House

Experience the Magic of the Season!

December 3, 2026

The most wonderful time of the year is fast approaching, and the Park Avenue Merchants Association will be holding the Park Avenue Holiday Open House on Thursday, December 3rd, from 5:00 PM to 9:00 PM. The beloved annual event promises an evening of festive delight, perfect for the entire family.

The Year's Highlights Include:

Tree and Menorah Lighting:
Witness the magic of the season as we illuminate Park Avenue with the annual Tree and Menorah lighting ceremony kicked off by Rochester Mayor Malik Evans. Watch the annual holiday ice sculpture unfold as the sound of carolers fill the air. The Rochester Fire Department will also be on hand with a fire truck for little ones to explore.

Meet and Greet with Santa:
Santa Claus will be making a special appearance at the event in our Santa Tent located at the Park Avenue Green (corner of Park Avenue and Barrington Street). Bring your children to have their photos taken with the man in red! Meet your favorite local sport mascots along the avenue and immerse yourself in the spirit of the holidays!

Holiday-Themed Train Ride (weather permitting)
All aboard the holiday train! Meet us at the Rochester Museum and Science Center (Park Avenue entrance) and hop on with the little ones to enjoy a holiday ride around the trackless route. Enjoy holiday music and festive lights, alongside the train’s engineer!

Early Holiday Shopping:
Start your holiday shopping early discover the perfect gifts for your loved ones while exploring the charming shops along Park Avenue. The local merchants will be offering unique, handcrafted, and one-of-a-kind items that are sure to make your holiday shopping a breeze.

Restaurant and Pub Specials:
Relax and enjoy time with friends and family at one of the many food and drink establishments along the avenue. Enjoy hot roasted chestnuts and indulge in local food specialties and libations along the way.

Check our website often for more information and updates on the Park Avenue Holiday Open House and follow us on both Faceback and Instagram

Merchant Specials

Immanuel Baptist Church

From 6-8pm. Immanuel will host Christmas cookie decorating in the library at 6pm, hot chocolate and cider with cookies in the McDonald room, and our music director will lead the carol singing in front of the church from 6:30 on. In addition the sanctuary will be open to view the creches, and holiday decor.

Bodymind Float Center & Salt Room

❄️ Come tour the float center, get a peek at our salt room, see the tanks and book a float or salt room session (for a future date) before you leave and receive $15 off! ❄️ Taste our new signature tea, The Bodymind Blend, and other warm drinks like LMNT Salty Hot Chocolate (to replenish your electrolytes) and Bravenly DRIFT (designed to help support sleep by a Naturopathic Doctor). Other drink recipes will be available to try this winter with these products! ❄️ Gift certificates make great gifts! ❄️ 15% off retail in the shop, come see what we have, we’ve stocked up special items for the winter months! Can’t wait to meet you!

Mansawear, Clothing Made To Lift You

🎉We can’t wait to see you at our 9th Annual VIP Holiday Reception and Park Ave Holiday Open House. Thank You for being part of the Mansawear story. The fun begins with: ✨ Shop the vibrant “More Than Print” Collection ✨ $10 Toma bracelets + 30%+ off select styles ✨ 20% off ready-to-wear outfits ✨ Door prizes, refreshments & festive fun with friends old & new Can’t wait to celebrate with you! 🎄

Oxford Gallery

Year-end sale: 15% to 50% off all contemporary and period work.

F. Oliver’s

Free tote bag with purchase of 3 or more bottles. Balsamic Mocktail tastings including: Elderberry Margarita & Pomegranate Prosecco!

Northfield Designer Goldsmiths

To fend off the cold, as in previous years, we will serve traditional hot Swedish mulled wine, the Glögg. We will have the recipe for you if you’d like to try it at home.

Roam Cafe

Stop by for some great food, drinks and hot roasted chestnuts!

Blu Wolf Bistro

Stop by to get warm with a Christmas Cocktail! Order two entrees and receive a FREE appetizer. We love to get you in the spirit! Gift certificates available for purchase.

Schuber Liquor Store

Free Wine Tasting 5:30-8:45pm!

Figgy Studio and Shop

Live music on the porch by Dave Turner & Edgemere Coffee is popping up with hot chocolate & coffee!

Tru on Park

Shop, connect, and celebrate the holiday season with us! Indulge in local businesses that align with our community vibe. Featured vendors include Mud Hut Pottery, Cricket & Moby Designs, and UNWINE’D, who will be offering wine tastings and bottles for purchase! Additional promotions include 25% OFF select Aveda products, and back by popular demand, buy a $100 gift card receive $20 to use in 2026! We can’t wait to see you :)

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