reveal your tru self
Everything we do at tru on park is driven by one common goal: connection. When we opened our doors in 2012, we set out to create trusting, long-lasting relationships with our guests, delivering elevated experiences and superior results.
We’ve cultivated a laid-back yet professional atmosphere, equipped with a team that is tirelessly dedicated to the art of hairstyling. We aim to empower each of our guests to recognize their individual beauty, unlock their confidence and reveal their tru selves.
talent. respect. unity.
At tru on park, you’ll find an eclectic team of talented artists, each with their own unique styles and specialties but united in one common goal—to provide the highest-quality guest experience.
Here, we prioritize people. We’ve fostered an inclusive atmosphere for everyone that enters our doors—so you’ll always feel celebrated and comfortable in our salon. Tru on park is a welcoming space, with gender-neutral pricing and progressive principles that celebrate the unique diversity that makes our community beautiful.
our stunning services
We’ve curated a comprehensive selection of premium salon services, including hair cuts, color, styling, men’s grooming, treatments, special-occasion and bridal hair services, and extensions.
Each of our artists are fully licensed and certified, in addition to undergoing extensive product training and education—to ensure that you’ll always leave tru on park feeling like your best, most beautiful self.
a piece of park avenue history
Conveniently located in the heart of Rochester’s vibrant Park Avenue district, our salon space has been an integral part of our community’s history for over 150 years.
Built in 1870, 603 Park is a charming brick property said to be the avenue’s original farmhouse. But don’t let the timeless exterior fool you—here you’ll find all the latest technology and techniques, in a modern, luxurious interior that provides the perfect setting for an elevated salon experience.
our values: sustainability, community & collaboration
As an Aveda Concept Salon, tru on park exclusively uses and carries Aveda products—the original leader in green beauty since 1978.
Aveda products are sustainably-sourced, naturally-derived and 100% vegan and cruelty-free certified. Formulated without harsh chemicals, Aveda products enable us to deliver high quality results that contribute to the health and wellness of your hair.
In addition to our focus on sustainability, we also prioritize philanthropy and giving back to the Rochester community. We collaborate with other small local businesses and contribute to our community with frequent fundraisers and outreach events.